Olamide, Odumodublvck, Blaqbonez most streamed Nigerian Hip hop acts- Report

-

 


"Nigeria’s patriotism in music is evident as most streamed hip hop artists are Nigerians, unlike regions such as Kenya and South Africa where international hit-man Drake leads."

In a recent report, Spotify, an online streaming platform, disclosed that Gen Zs aged 18-24 accounted for 55 per cent of the total Nigerian hip-hop streams.

Considering their massive support for Hip-Hop music, Nigerian Generation Z individuals occupy the most significant percentage of the genre’s listeners.

Gen Zs, colloquially known as Zoomers, is the demographic succeeding Millennials and preceding Generation Alpha. They were born between 1997 and 2012.

Spotify also disclosed that they are followed by listeners aged 25-29, contributing 19 per cent of the streams, while the age brackets of 0-17 and 30-34 hold a 9 per cent share.

From a gender perspective, Spotify revealed that Nigerian Hip hop music predominantly resonates with males, commanding a substantial 75 per cent of the recorded streams, while females account for 24 per cent.”

However, it stated that the genre has continued to thrive in the streaming era as a new crop of rappers create rap music that appeals to Gen Z consumers.

Spotify noted how its platform has enabled Gen Z to explore and embrace music worldwide, with Nigerian hip-hop resonating strongly due to its energetic, relatable lyrics and cultural authenticity.

“Hip hop’s popularity among Gen Zs continues to grow. This is evident in the data that shows how the generation consumes the genre of music, ” It added.

Pioneers and Faves

The report recognised some Nigerian artistes who started the journey of hip-hop to give it the popularity it has today.

They include Modenine, Naeto C, Bouqui, Ruggedman, Gino, Eedris Abdulkareem, eLDee, Sasha P, Ikechukwu and others.

They noted that these artists pioneered the sounds and culture of hip-hop that have influenced Nigerian tracks and have grown to gain substantial traction within the continent.

It said, “It’s interesting to see how Nigerian listeners who are hip hop enthusiasts are contributing to the elevation of the hip hop genre and the sounds that tapped influences from it.”

Trailing back to the impact of Nigerian Gen Zs on promoting hip-hop music, it said the demographic is playing a significant role in this trend.

According to the streaming platform, the spotlight falls on Olamide, Odumodublvck, Blaqbonez, Zlatan, and Ice Prince as the most streamed Nigerian hip-hop artistes.

It said, “Nigeria’s patriotism in music is evident as most streamed hip hop artists are Nigerians, unlike regions such as Kenya and South Africa where international hit-man Drake leads.”

Global Recognition

Like Afrobeats, Nigerian Hip hop has also made its way to a global pedestal with its five decades of existence.

Hip Hop has achieved global prominence, and this triumph extends to Nigeria, where it has profoundly influenced the evolution of Afrobeats.

Spotify’s report says it’s unsurprising that Nigeria occupies a significant position within Africa’s hip-hop listenership landscape, securing the second spot right after South Africa.

“This position underscores the genre’s popularity within the country and reflects the widespread impact of Nigerian hip hop on the African music scene.”

Spotify’s Artist and Label Partnerships Manager for West Africa, Victor Okpala, noted that Hip-hop is one of the most popular music genres in the world.

The artiste manager opined that it contributes to newer genres and music movements in Nigeria and worldwide.

He said, “Its ability to evolve and stay relevant is a testament to its power as a form of artistic expression that resonates with listeners worldwide.”


Comments

Post a Comment

Popular posts from this blog

YEMI CASTANO'S REPLY TO DJ 27 POST

-
Image
  YEMI CASTANO  IS FROM EPE LAGOS STATE NIGERIA, A MARKET DEVELOPMENT MANAGER AT ACCA  WITH MSc IN MARKETING, THE CEO OF THE ULTIMATE GROUP . HE HAS GENUINELY PROMOTE AND HAD SHOW VIVID SUPPORTS TO GOOD NUMBERS OF ARTIST  NOT JUST IN KADUNA BUT ALSO OTHER PARTS OF COUNTRY  NOT YOUR MATE IS DROPPING 17TH DECEMBER  Yemi Castano response to Dj 27 I place a very high premium value on my happiness, especially when it's stoked through my passion.  I need no reward, nor recognition, I do it for myself too. I am happy supporting artistes and would continue doing so because it gives me joy, and that's enough.  Meanwhile award winning rapper  Jolex Gonzalz ft  and Badboi Bbk - Not Your Mate, is set to drop on the 17th December DJ 27 POST  facebook post  
Read more

The first hip-hop record to achieve widespread popularity in Nigeria was “Rapper’s Delight” by The Sugarhill Gang, in 1979. Thirty years later, hip-hop is the premier pop music of Nigeria, dominating radio play as well as the sales charts, feted in megabudget videos, glossy magazines and glitzy award shows. When the average Nigerian kid decides to get into the music biz, the first impulse is not to grab a guitar or a talking drum, but to pick up a microphone. It was a long way from there to here, though. For years, the earliest attempts at homegrown rap were ridiculed, resisted or downright reviled by the mainstream. And in some cases, perhaps, rightfully so: they were often awkward, overly imitative, fatuous. But they also laid the foundation for the 2Faces, the 9ices, the D’Banjes, Ruggedmans, Modenines and the rest of today’s Naija hip-hop superstars. So here’s our salute to some of the groundbreakers in the first decade of Nigerian hip-hop.

-
Image
1. Ronnie – “The Way I Feel Rap” (1981) “Ronnie” was Ron Ekundayo, a highly popular Lagos nightclub DJ, television presenter and on-air personality on the very hip 97.6 Radio Nigeria 2. Inspired by the success of music superstar Kris Okotie, Ekundayo decided to add “recording artist” to his burgeoning resume in 1981. The album The Way I Feel featured mostly Okotie-esque pop and dance tunes, but the title track was a bold and unprecedented stab at the new disco rappin’ trend. Ronnie never recorded a follow-up to The Way I Feel, but his place in history is secure as the man who made the first rap record in Nigeria (and, very possibly, in Africa). 2. Dizzy K. – “Saturday Night Raps” (1982) Teenaged “Dizzy” Kunle Falola was regarded as little more than another Michael Jackson imitator when he first arrived on the scene in 1982, but over the course of the 80s he would release some of the most ingeniously funky records ever to come out of Nigeria. He was also an early adopter in the rap race
Read more

ABUJA , KADUNA , JOS IS GRADUALLY BECOMING THE HUB OF ENTERTAINMENT

-
Image
Despite Lagos been the hub for entertainment that has house few of our Emcees and Hiphop heads in Africa. Due to the challenging growth of the gener across the country Other states were able to keep Tue culture on the go and still house this rising stars. Other platforms the likes of Jtown hip hop award, Road side cypher, the pun cypher . This movements kept the game going  Not forgetting the massive contributions of the DJ's and the OAP's BELOW ARE LIST OF 2023 PROJECTS SOURCED FROM OTHER PARTS OF THE COUNTRY  PHARO THE 47    TOP BOY BADBOI BBK     JUDGE OF THE JUNGLE NANLE   UNORTHODOX WORD SLAY  THE MASSAGE SQUIZZ THA TRIGG  LOCK AND LOCKED KAYYSWAGZ    HOEFESSIONAL 2 PRESIDENT ZIK  SEE YOU SOON SLIM MAJOR   LOVE HOW YOU MISS ME DESSY BENGOLD  GOLDEN Contact the team via : thepuncypher@gmail.com
Read more